Connections: marketing the University of Arkansas College of Engineering

This is the first in a series of six companion papers that address the marketing of the College of Engineering at the University of Arkansas, Fayetteville, USA. While valuable as an independent resource, the content of this document should be considered within the context of all six papers. The University of Arkansas College of Engineering has been involved in a comprehensive proactive marketing effort since February, 2000, designed to help them meet their goal of becoming a top-25 public college of engineering as measured by the number of tenure/tenure track faculty and degree and research productivity. They are in the process of altering their collective engineering culture about the role of marketing. Marketing tools that meet their needs have been identified and utilized with some success. However, there are many issues that have to be addressed on a regular basis