Notice of RetractionDiscuss the overall marketing model of the regional tourism—Take Chifeng city Inner Mongolia as an example

Notice of Retraction

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Tourism competition is actually the competition among tourist destinations, and the tourism destinations depend on the successful marketing. Because of the particularity of the tourism industry, the marketing strategy of tourism destination must be the regional integrated one. Green ecological environment, history and culture are the remarkable features and sources of Chifeng tourism. So Chifeng truism marketing model should be the one in which the government is the main marketing body, tourism image is the marketing core and tourism product is the marketing content. In the specific marketing strategy, innovation of tourism product is the key, Festival celebration activities is highlight and diversification, three-dimensional advertise is the necessary condition.