Title :
Re-engineering the Iranian Airlines Fleet Planning Process to Enhance Revenue and Market Share
Author :
Rezaee, Arman ; Noshiravani, Parisa ; Jalali, Yasser
Author_Institution :
MCC Dept, IranAir, Tehran, Iran
Abstract :
Like any other international industry, airlines have undergone the economics recession which endangers their very own existence. In this paper, we studied an innovative method to boost up the market share and revenue generation in airline industry. A method in which reverses the fleet planning process in Iran´s Airlines, and improves the customer´s purchase behavior.
Keywords :
business process re-engineering; consumer behaviour; industrial economics; planning; travel industry; Iranian Airlines fleet planning process reengineering; airline industry; customer purchase behavior; economic recession; international industry; market share; revenue enhancement; revenue generation; Electronic learning; Electronic mail; Humans; Industrial economics; Manufacturing; Marketing and sales; Performance analysis; Process planning; Video sharing; Videoconference; Airline Industry; Fleet Planning; Iran; Market Share; Revenue Generation;
Conference_Titel :
e-Education, e-Business, e-Management, and e-Learning, 2010. IC4E '10. International Conference on
Conference_Location :
Sanya
Print_ISBN :
978-1-4244-5680-2
Electronic_ISBN :
978-1-4244-5681-9
DOI :
10.1109/IC4E.2010.127
