Applied RFID in Exhibition for Intelligent Guidance and Product Management

With the rapid development in wireless network and mobile network, how to get the timely and proper information in the right place have become the popular issues. The defects of the traditional large-scale exhibition are set forth as below: the control and prediction of the total visitors in exhibition, the large number of product advertising papers which are monotonous and confuse visitor´s personal preference, etc. Therefore, we applied the radio frequency identification technology (RFID) in PDA phone to construct our intelligent exhibition information system which can supply not only the customized exhibition guidance and multimedia product introductions according to the visitor´s personal preferences, but also control the total number of visitors. Meanwhile, by the RFID readers to form the indoor network we can provide the environmental aware services and record the visitor´s moving path to support our intelligent navigation and customized multimedia information and services which are belong to the preferences of the visitors. Finally, through different functions of AP servers which record the latest dynamic visitor´s querying media of products and buying behaviors, our mobile agents can periodically collect these data to provide the recommending AP server with the intelligent guidance and effective product management.