Study on influential factors of customer loyalty under the C2C online shopping mode

Author

Li, Bin ; Lu, Shichang

Author_Institution

Postgrad. Inst., Liao Ning Tech. Univ., Liao Ning, China

Volume

4

fYear

2011

fDate

13-15 May 2011

Firstpage

220

Lastpage

223

Abstract

The article takes C2C online shopping pattern as the background of customer loyalty research, drawing on relevant theoretical research results and combines with the characteristics of C2C online shopping mode, and then comes up with three factors that affect customer loyalty and the theoretical model, bringing forward relevant assumptions. Through questionnaire design, questionnaire survey and sample data collection, using correlation analysis and multiple regression analysis to process and analyze data. Finally, hypotheses are verified, drawing relevant conclusions.

Keywords

Internet; correlation methods; regression analysis; retail data processing; C2C online shopping mode; correlation analysis; customer loyalty research; influential factors; multiple regression analysis; questionnaire design; questionnaire survey; sample data collection; Correlation; Customer satisfaction; Mathematical model; Quality assurance; Regression analysis; Reliability; C2C; analysis; customer loyalty; factors;

fLanguage

English

Publisher

ieee

Conference_Titel

Business Management and Electronic Information (BMEI), 2011 International Conference on

Conference_Location

Guangzhou

Print_ISBN

978-1-61284-108-3

Type

conf

DOI

10.1109/ICBMEI.2011.5920955

Filename

5920955