Title :
Notice of Retraction
Studies on the idea selection and target mode of marketing in public utility organizations
Author :
Zhu Jing ; Wang Hong-yu
Author_Institution :
Political. Sci. & Law Sch., China Three Gorges Univ., Yichang, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
At the present time, the researches of marketing in public utility organizations lagged behind that in the field of enterprise significantly. It´s still lack of rational understanding and systemic illustration on those problems, such as whether we need to marketing, how to select the marketing idea and marketing target, and so on. The authors put forward that marketing in public utility organizations has important meaning, and public utility organizations should make the social marketing philosophy as the orientation and establish the target mode of customers satisfaction, effectiveness and equalization.
Keywords :
customer satisfaction; organisational aspects; public utilities; customers satisfaction; idea selection; public utility organizations; social marketing philosophy; Economics; Government; Planning; Standards organizations; Water conservation; marketing idea; public utility organizations; target mode;
Conference_Titel :
Business Management and Electronic Information (BMEI), 2011 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-1-61284-108-3
DOI :
10.1109/ICBMEI.2011.5920962
