Title :
A model of trust and reputation in e-commerce based on multimodal logic
Author :
Letia, Ioan Alfred ; Slavescu, Radu Razvan
Author_Institution :
Dept. of Comput. Sci., Tech. Univ. of Cluj-Napoca, Cluj-Napoca, Romania
Abstract :
We use a multimodal logic to describe trust and reputation in a community of agents who interact, assess the quality of the result and possibly publish it. Axioms are added for dealing with reputation inside the group. The formalism implementation is tested in a multiple-round e-commerce scenario.
Keywords :
electronic commerce; formal logic; security of data; e-commerce reputation; multimodal logic; multiple-round e-commerce; Analytical models; Books; Communities; Marine vehicles; Marketing and sales; Mercury (metals); Numerical models; Multimodal logic; Reputation; Trust;
Conference_Titel :
Intelligent Computer Communication and Processing (ICCP), 2011 IEEE International Conference on
Conference_Location :
Cluj-Napoca
Print_ISBN :
978-1-4577-1479-5
Electronic_ISBN :
978-1-4577-1481-8
DOI :
10.1109/ICCP.2011.6047853
