DocumentCode
1864326
Title
The customer relationship management of China Mobile in Luoyang
Author
Zhang, Shiju
Author_Institution
Manage. Sch., Henan Univ. of Sci. & Technol., Luoyang, China
Volume
4
fYear
2011
fDate
13-15 May 2011
Firstpage
581
Lastpage
584
Abstract
Aimed at the problems existed in the process of applying CRM, this paper analyzes the competitive environment of China Mobile (Luoyang) with partial service introductions, explains the content of CRM, puts forward to the strategies for CRMS of China Mobile (Luoyang), and gives the build-up of CRMS and it´s principles. In the end, this paper offers some advices on how to develop the CRM of China mobile (Luoyang) in the “customer-contre” period. It can help to improve its management system and the operating level which can offer better solutions for large mobile users.
Keywords
customer relationship management; mobile communication; telecommunication industry; China Mobile; Luoyang; customer relationship management; management system; partial service introduction; Companies; Convergence; Customer relationship management; Mobile communication; Mobile computing; China Mobile; Customer Relationship Management; Luoyang;
fLanguage
English
Publisher
ieee
Conference_Titel
Business Management and Electronic Information (BMEI), 2011 International Conference on
Conference_Location
Guangzhou
Print_ISBN
978-1-61284-108-3
Type
conf
DOI
10.1109/ICBMEI.2011.5921036
Filename
5921036
Link To Document