Business Model Engineering for a Wireless Telerehabilitation Service

The research in this paper presents a business model engineering approach for the introduction of telemedicine services. We use cost benefit analysis to allocate activities onto a value network. Traditional approaches use cost benefit analysis to build the business case in a much later phase of development. In the paper the business model engineering approach used to conceptualize the deployment of this telerehabilitation service is described, analyzed and evaluated. We demonstrate that the business model engineering approach leads to critical deployment insights that would otherwise be unknown or learned at a much later phase of the development process.