• DocumentCode
    1876364
  • Title

    Towards buying experience with things: Experimental study @Starbucks

  • Author

    Sarki, Rubina ; Yong-Moo Kwon

  • Author_Institution
    Center for Imaging Media Res., Korea Inst. of Sci. & Technol., Seoul, South Korea
  • fYear
    2015
  • fDate
    1-3 July 2015
  • Firstpage
    267
  • Lastpage
    270
  • Abstract
    Buying experiences (money spent on doing) provide unceasing happiness than buying materials (money spent on things) [1]. In this paper, we present a novel scheme to enrich a new shopping service with buying experiences in a coffee shop which will provide enduring happiness by bringing out the concept of experience take-out for customer service. The experience in our case refers to digital contents like, music, mummer sound and social networking sites (SNS) contents (images and tweets). Our content will be web-based and it allows the customer to emulate the coffee shop environment irrespective of the location. This is achieved by collaboration between experience take out terminal (display system) located in a coffee shop, with near field communication (NFC) and a smart phone with WiFi and Android beam which sends data using NFC peer to peer mode. Moreover, our concept motivates buying experience of a coffee shop in the form of digital contents and disperse happiness, with the ultimate solution for coffee house lovers to enjoy its environment irrespective of place and time.
  • Keywords
    near-field communication; peer-to-peer computing; retailing; wireless LAN; Android beam; NFC peer-to-peer mode; Starbucks; Web-based content; WiFi; Wireless Fidelity; buying experience; coffee shop; digital contents; disperse happiness; experience take out terminal; near field communication; shopping service; smart phone; Databases; Manuals; Media; Music; Security; Smart phones; Uniform resource locators; Digital content; SNS; Shopping service experience; Web-based;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Advanced Communication Technology (ICACT), 2015 17th International Conference on
  • Conference_Location
    Seoul
  • Print_ISBN
    978-8-9968-6504-9
  • Type

    conf

  • DOI
    10.1109/ICACT.2015.7224800
  • Filename
    7224800