Cost-utility analysis to evaluate business cases for electric vehicle market integration

The nationwide launch of electric vehicles (EV) requires new approaches of market integration. The controlled charging of EV offers a possibility to trade at the energy market in particular at the reserve power market. New actors enter the energy market to perform the business case of trading secondary reserve power which leads to a change in the market role model. But not all actors benefit from this business in the same way. Some are more suited than others. This paper describes the adapted role model which includes all new EV-related market actors. Furthermore a new approach to evaluate the feasibility for different actors to perform the regarded business case is presented. The cost-utility-analysis calculates individual values for each actor by quantifying soft parameters and describes his capability. Using a case study this paper compares the capability of three different market actors - a car manufacturer, an energy supplier and a grid operator.