Seven golden rules for World Wide Web page design

Many organisations have got caught up in the rush to “get on the Web” without being at all sure what benefits they want to get out of the exercise. The paper summarises the factors that potential WWW site owners should think about when planning and designing their WWW pages in order to make sure they achieve the benefits they are hoping for. Technology, standards and user expectations in this area are changing fast. The paper does not assume any particular technology but instead focuses on drivers which seem likely to remain constant, however much the technology changes. The guidance in the paper is essentially practical rather than theory-led, although many of the recommendations draw on general HCl design principles