DocumentCode :
1890467
Title :
Research on Data Preprocessing in Supermarket Customers Data Mining
Author :
Wei Jianping
Author_Institution :
Sch. of Econ. & Manage., Weifang Univ., Weifang, China
fYear :
2010
fDate :
25-26 Dec. 2010
Firstpage :
1
Lastpage :
4
Abstract :
This paper focuses on the research of data preprocessing in data mining. Experiments are carried out on the transaction data of customs in some medium-sized supermarket. During the process of data analyzing and processing, correlation analysis method is used in order to identify which attributes could be integrated. In this process, data scale is reduced enormously and data with relatively small absolute value increases in the integration. Consequently, optimization of analysis result is reached and analysis difficulty has been reduced greatly.
Keywords :
customer relationship management; data mining; marketing data processing; transaction processing; data preprocessing; medium-sized supermarket; supermarket customers data mining; transaction data; Business; Classification algorithms; Correlation; Dairy products; Data mining; Data preprocessing; Petroleum;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Information Engineering and Computer Science (ICIECS), 2010 2nd International Conference on
Conference_Location :
Wuhan
ISSN :
2156-7379
Print_ISBN :
978-1-4244-7939-9
Electronic_ISBN :
2156-7379
Type :
conf
DOI :
10.1109/ICIECS.2010.5677884
Filename :
5677884
Link To Document :
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