DocumentCode
1890467
Title
Research on Data Preprocessing in Supermarket Customers Data Mining
Author
Wei Jianping
Author_Institution
Sch. of Econ. & Manage., Weifang Univ., Weifang, China
fYear
2010
fDate
25-26 Dec. 2010
Firstpage
1
Lastpage
4
Abstract
This paper focuses on the research of data preprocessing in data mining. Experiments are carried out on the transaction data of customs in some medium-sized supermarket. During the process of data analyzing and processing, correlation analysis method is used in order to identify which attributes could be integrated. In this process, data scale is reduced enormously and data with relatively small absolute value increases in the integration. Consequently, optimization of analysis result is reached and analysis difficulty has been reduced greatly.
Keywords
customer relationship management; data mining; marketing data processing; transaction processing; data preprocessing; medium-sized supermarket; supermarket customers data mining; transaction data; Business; Classification algorithms; Correlation; Dairy products; Data mining; Data preprocessing; Petroleum;
fLanguage
English
Publisher
ieee
Conference_Titel
Information Engineering and Computer Science (ICIECS), 2010 2nd International Conference on
Conference_Location
Wuhan
ISSN
2156-7379
Print_ISBN
978-1-4244-7939-9
Electronic_ISBN
2156-7379
Type
conf
DOI
10.1109/ICIECS.2010.5677884
Filename
5677884
Link To Document