Title :
An Analytical CRM Design Frame Based on Distributed Data warehouse
Author :
Zu Qiaohong ; Dingfang, Chen ; Yu, Cheng ; Min, Zhang
Author_Institution :
WHUT, Wuhan
Abstract :
On the basis of constructing the distributed data warehouse, the pervasive application of data mining technology in the CRM software development was researched in this paper. A framework of analytical CRM was designed based on B/S frame, and the specific contents of the main function modules in the system were described. It is of more far-reaching significance in theory and practice for realizing the application of data mining technology in the computer pervasive environment.
Keywords :
customer relationship management; data mining; data warehouses; software engineering; ubiquitous computing; computer pervasive environment; customer relationship management; data mining; distributed data warehouse; software development; Application software; Data analysis; Data engineering; Data mining; Data warehouses; Decision making; Design engineering; Economic forecasting; Laboratories; Technology forecasting; Data mining technology; analytical CRM; data mining; distributed data warehouse;
Conference_Titel :
Pervasive Computing and Applications, 2007. ICPCA 2007. 2nd International Conference on
Conference_Location :
Birmingham
Print_ISBN :
978-1-4244-0971-6
Electronic_ISBN :
978-1-4244-0971-6
DOI :
10.1109/ICPCA.2007.4365414
