Intelligent Retail Business: Location Based Services for Mobile Customers

Utilising wireless systems within a new environment such as the one proposed in this paper Intelligent Retail Business (IRB) comprises of a number of technical and processual issues. Online and offline integration is regarded as the most innovative way forward for hybrid marketing and consumer purchasing. The technologies involved in this paper look at the application of Location Based Services. In addition context is the development of a Use Case for the IRB scenario. Using a Wireless Sensor Network (WSN) provides the next step in the evolution of consumer purchasing and retail strategy which can benefit both parties through mutual needs. Ultimately, a new shopping experience is unfolding and improved technologies that support this innovative approach.