• DocumentCode
    1894720
  • Title

    Understanding the Service Revolution

  • Author

    Rust, Roland T.

  • Author_Institution
    Prof. University of Maryland
  • fYear
    2006
  • fDate
    21-23 June 2006
  • Abstract
    Service is creating a paradigm shift in marketing. This presentation provides the underlying causes of this paradigm shift and identifies the central role of technology. The implications of further technological development are explored and the consequences for the future of marketing are investigated.
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Service Operations and Logistics, and Informatics, 2006. SOLI '06. IEEE International Conference on
  • Conference_Location
    Shanghai
  • Print_ISBN
    1-4244-0317-0
  • Type

    conf

  • DOI
    10.1109/SOLI.2006.329094
  • Filename
    4125531
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1894720