Title :
Identifying the Key Success Factors of the TV Shopping Industries in Cross-Straits
Author :
Pan, Ming-Chuan ; Wu, Ji-Ting
Author_Institution :
Manage. Dept., Tatung Univ., Taipei
Abstract :
Business managers are consistently searching for best channels, displaying locations and product packaging to attract purchasing behaviors of the consumers. However, with the change of the structure of society and industry, TV shopping has become a new and popular channel that is valued worldwide. It has become one of the major channels that consumers make their purchases. This study focuses on the key success factors (KSF) of the TV shopping industries in Cross-Straits. Using analytical hierarchy process (AHP), we find the KSF in Cross-Straits. This study finds that the top ten KSF in Cross-Straits are somewhat not in the same order
Keywords :
consumer behaviour; service industries; television broadcasting; Cross-Straits; TV shopping industries; analytical hierarchy process; business managers; consumer purchasing behaviors; key success factors; product packaging; society; Costs; Economic forecasting; Environmental economics; Government; Internet; Market research; Marketing and sales; Packaging; TV broadcasting; Technological innovation; Analytical Hierarchy Process (AHP); Cross-Straits; Key Success Factors (KSF); TV Shopping;
Conference_Titel :
Service Operations and Logistics, and Informatics, 2006. SOLI '06. IEEE International Conference on
Conference_Location :
Shanghai
Print_ISBN :
1-4244-0317-0
Electronic_ISBN :
1-4244-0318-9
DOI :
10.1109/SOLI.2006.328989
