Title :
Developing a Practical Competency Curriculum for Department of Marketing and Logistics Management in Technical University
Author_Institution :
Dept. of Marketing & Logistics Manage., Nat. Penghu Univ.
Abstract :
The purpose of this study is to develop a practical competency curriculum model for department of Marketing and Logistics Management (MLM) in the technical university in Taiwan. The study firstly discusses the linking problems between business and technical university in Taiwan. Then, the practical competency curriculum developing model for the department of MLM in the technical university is proposed. In this model, there are seven steps that are to collect relative documents and interview with senior business experts, to find industry requirements, to determine competencies profiles, to develop curriculum framework, to confirm faculty and equipment requirements, to determine course flow and to evaluate and make an experimental teaching for this program. The above process has been used in National Penghu University (NPU) and got a sound result
Keywords :
educational courses; educational institutions; logistics; marketing; teaching; National Penghu University; Taiwan; business experts; curriculum framework; equipment requirements; experimental teaching; faculty requirements; industry requirements; logistics management; marketing department; technical university; Education; Educational institutions; Educational products; Educational technology; Employment; Industrial training; Joining processes; Logistics; Marketing management; Supply and demand; Curriculum; Marketing and Logistics Management; Practical Competency; Technical University;
Conference_Titel :
Service Operations and Logistics, and Informatics, 2006. SOLI '06. IEEE International Conference on
Conference_Location :
Shanghai
Print_ISBN :
1-4244-0317-0
Electronic_ISBN :
1-4244-0318-9
DOI :
10.1109/SOLI.2006.329063
