Quantitative Research on Causes of Channel Conflict Based on Analytic Hierarchy Process

This paper analyzes the causes of channel conflict based on Analytic Hierarchy Process (AHP) quantitatively. In the viewpoint of the system, the causes of channel conflict are divided into a number of factors according to the corresponding relations of domination. A hierarchical structure model is established, on which a quantitative research is carried out to investigate the causes of channel conflict using AHP. The main causes of channel conflict are found out and the suitable quantitative data is offered for the decision-making.