Assets Specificity, Joint New Product Development and Relationship Performance

In addition to transaction cost, transaction value is also important to governance decision-making. The objective of this study is to examine the relationships among supplier´s assets specificity, joint new product development, and relationship performance. It is found that the joint new product development activities positively related to the supplier´s relationship performance and the supplier´s assets specificity, especially domain knowledge specificity, positively influences the degree of joint new product development and relationship performance