AHP based research on segmentation method of customer´s value in aviation cargo transportation

Author

Jianwei, Huang ; Cheng, Li

Author_Institution

Shanghai Univ. of Eng. Sci.

fYear

2006

fDate

21-23 June 2006

Firstpage

696

Lastpage

698

Abstract

With limited resource, enterprises have to invest the resource into those profitable customers. Therefore, it is necessary for enterprises to segment customers, especially for the aviation cargo transportation enterprises in the severe competition. This paper is mainly focus on the segmentation theory on the customer´s value, on the basis of customer´s current value and customer´s potential value to segment and put forward of the Analytic Hierarchy Process based research on segmentation method of customer´s value in aviation cargo transportation

Keywords

aircraft; customer services; goods distribution; investment; profitability; resource allocation; transportation; AHP based research; Analytic Hierarchy Process; aviation cargo transportation; customer value; enterprises investment; profitable customers; segmentation method; Companies; Costs; Current measurement; Customer relationship management; Industrial relations; Maintenance engineering; Road transportation; Analytic Hierarchy Process; aviation cargo; customer´s value; customers´ segmentation;

fLanguage

English

Publisher

ieee

Conference_Titel

Service Operations and Logistics, and Informatics, 2006. SOLI '06. IEEE International Conference on

Conference_Location

Shanghai

Print_ISBN

1-4244-0317-0

Electronic_ISBN

1-4244-0318-9

Type

conf

DOI

10.1109/SOLI.2006.329024

Filename

4125666