Research on Key Factor Method and Application of Brand Srtructure Selection

To moderate the price competition, enterprises have to decide on a brand structure to make the differences among competitive products for sales increase. This paper first states the background and theoretical basis of the research, and then investigates the related factors that influence brand structure selection directly. Further, paper discusses the method of finding the key factors for brand structure selection based on market segmentation. At last, using the data from market survey, paper illustrates the application of the method and verifies its feasibility. The paper provides a mathematic way for enterprise to make a proper decision on the brand structure