DocumentCode
1903056
Title
What is difference between Korean and Japanese Online Game Users: Analysis with a Multi-group Structural Model
Author
Moon, Jae-Young ; Lee, ´Sang-Chul ; Kim, Nam-Hee ; Suh, Yung-Ho
Author_Institution
Sch. of Bus. Adm., Kyung Hee Univ., Seoul
fYear
2005
fDate
27-29 Nov. 2005
Firstpage
112
Lastpage
112
Abstract
To compete successfully in today´s global online game markets, a cross national analysis is becoming a more important issue. The purpose of this research is to identify if causalities among flow and customer loyalty are different between Korean and Japanese online games. To perform our research, we use Multi- group Structural Equation Model.
Keywords
computer games; user interfaces; Japanese online game users; Korean online game users; cross national analysis; customer loyalty; multi group structural equation model; Companies; Equations; Feedback; Fluid flow measurement; Game theory; Information analysis; Management information systems; Optimal control; Psychology; Testing;
fLanguage
English
Publisher
ieee
Conference_Titel
Semantics, Knowledge and Grid, 2005. SKG '05. First International Conference on
Conference_Location
Beijing
Print_ISBN
0-7695-2534-2
Electronic_ISBN
0-7695-2534-2
Type
conf
DOI
10.1109/SKG.2005.145
Filename
4125900
Link To Document