Title :
Integrated strategy development: an integrated roadmapping approach
Author :
Kameoka, Akio ; Kuwahara, Terutaka ; Li, Meng
Author_Institution :
Graduate Sch. of Knowledge Sci., Japan Adv. Inst. of Sci. & Technol., Ishikawa, Japan
Abstract :
This paper revisits two cases of new technology and product foresight and assessment in Japanese companies and industries. The case studies show that technology forecasting or roadmapping that integrates corporate strategy and technology strategy plays an important role in economic success. Integrated technology roadmapping provides a practical instrument for developing long-range technology and strategy by aligning internal resources and social marketing factors.
Keywords :
strategic planning; technological forecasting; technology management; Japanese companies; corporate strategy; integrated roadmapping approach; integrated strategy development; integrated technology roadmapping; social marketing factors; technology forecasting; technology strategy; Companies; Facsimile; Instruments; Manufacturing industries; Office automation; Strategic planning; Technological innovation; Technology forecasting; Technology management; Writing;
Conference_Titel :
Management of Engineering and Technology, 2003. PICMET '03. Technology Management for Reshaping the World. Portland International Conference on
Print_ISBN :
1-890843-08-3
DOI :
10.1109/PICMET.2003.1222815
