DocumentCode
19112
Title
Mobile-First Strategy for MSMEs in Emerging Markets
Author
Venkatesh, G. ; Sridhar, V.
Author_Institution
Sasken Commun. Technol., India
Volume
16
Issue
1
fYear
2014
fDate
Jan.-Feb. 2014
Firstpage
58
Lastpage
61
Abstract
Micro, small, and medium enterprises (MSMEs) are always on the lookout for simple but effective IT solutions that will present new business opportunities. For example, MSMEs exploited the Internet to join the global online business-to-business marketplace. Might they do the same in emerging countries with explosive growth in smartphones--not only catching up to larger industry rivals but also surpassing them?
Keywords
Internet; electronic commerce; information technology; small-to-medium enterprises; smart phones; IT solutions; Internet; MSME; business opportunities; emerging markets; global online business-to-business marketplace; industry rivals; micro small and medium enterprises; mobile-first strategy; smartphones; Business; Computer architecture; Maintenance engineering; Marketing and sales; Mobile communication; Security; Smart phones; MSMEs; and medium enterprises; cloud computing; emerging economies; information technology; micro; mobile first; small; smartphones;
fLanguage
English
Journal_Title
IT Professional
Publisher
ieee
ISSN
1520-9202
Type
jour
DOI
10.1109/MITP.2014.9
Filename
6756774
Link To Document