Title :
Research on the Model of the Buyers´ Satisfaction of Network Trading
Author :
Hongmei Pu ; Bing Wang ; Hui Li
Author_Institution :
Dean´s Office, Pan zhi-hua Univ., Pan zhi-hua, China
Abstract :
According to the buyers´ perspective of online trading platform of the C2C mode, this paper constructs the buyers´ satisfaction model, in which the buyers can avoid network risks in a certain degree and buy the satisfactory product of high performance/price ratio at the same time. In addition, the software can be developed according to the given algorithm and improve the customer delivered value.
Keywords :
Internet; customer satisfaction; electronic commerce; pricing; C2C mode; buyer satisfaction Model; customer delivered value improvement; high-performance-price ratio; network risk avoidance; online network trading platform; software development; Estimative indicators; Fuzzy decision; Network trading;
Conference_Titel :
Information Science and Engineering (ISISE), 2012 International Symposium on
Conference_Location :
Shanghai
Print_ISBN :
978-1-4673-5680-0
DOI :
10.1109/ISISE.2012.108
