The Clusters of Gaming Behavior in MMORPG: A Case Study in Taiwan

Author

Wang, Shih Ting ; Yang, Jie Chi ; Chen, Sherry Y. ; Kuo, Wen Chi

Author_Institution

Grad. Inst. of Network Learning Technol., Nat. Central Univ., Taoyuan, Taiwan

fYear

2012

fDate

20-22 Sept. 2012

Firstpage

263

Lastpage

266

Abstract

The aim of this study is to investigate the relationship between online gaming behavior and special underlying social group structures through the use of player information of a certain MMORPG. Data were collected from the logs of an MMORPG in 2011, recording five types of gaming behaviors, player gender, avatar gender and avatar occupation types to investigate whether different avatars affect gaming behavior. This study includes 1,727 male players and 656 female players. The results indicate that the six-cluster model has the goodness of model fit. Different clusters differ in the five different types of gaming behaviors and the choice of avatar gender and occupations. This result shows that different avatar roles will influence players´ gaming behaviors.

Keywords

avatars; computer games; pattern clustering; MMORPG; avatar gender; avatar occupation types; avatar occupations; online gaming behavior; player gender; player information; six-cluster model; social group structures; Abstracts; Analytical models; Avatars; Communities; Educational institutions; Games; Internet; Cluster; Gaming Behavior; Latent Class Model; MMORPG;

fLanguage

English

Publisher

ieee

Conference_Titel

Advanced Applied Informatics (IIAIAAI), 2012 IIAI International Conference on

Conference_Location

Fukuoka

Print_ISBN

978-1-4673-2719-0

Type

conf

DOI

10.1109/IIAI-AAI.2012.60

Filename

6337200