Title :
The Clusters of Gaming Behavior in MMORPG: A Case Study in Taiwan
Author :
Wang, Shih Ting ; Yang, Jie Chi ; Chen, Sherry Y. ; Kuo, Wen Chi
Author_Institution :
Grad. Inst. of Network Learning Technol., Nat. Central Univ., Taoyuan, Taiwan
Abstract :
The aim of this study is to investigate the relationship between online gaming behavior and special underlying social group structures through the use of player information of a certain MMORPG. Data were collected from the logs of an MMORPG in 2011, recording five types of gaming behaviors, player gender, avatar gender and avatar occupation types to investigate whether different avatars affect gaming behavior. This study includes 1,727 male players and 656 female players. The results indicate that the six-cluster model has the goodness of model fit. Different clusters differ in the five different types of gaming behaviors and the choice of avatar gender and occupations. This result shows that different avatar roles will influence players´ gaming behaviors.
Keywords :
avatars; computer games; pattern clustering; MMORPG; avatar gender; avatar occupation types; avatar occupations; online gaming behavior; player gender; player information; six-cluster model; social group structures; Abstracts; Analytical models; Avatars; Communities; Educational institutions; Games; Internet; Cluster; Gaming Behavior; Latent Class Model; MMORPG;
Conference_Titel :
Advanced Applied Informatics (IIAIAAI), 2012 IIAI International Conference on
Conference_Location :
Fukuoka
Print_ISBN :
978-1-4673-2719-0
DOI :
10.1109/IIAI-AAI.2012.60
