Title :
Real-time personalized commercial services using Data Warehousing and RFID technology
Author :
Salguero, A. ; Araque, F. ; Carrasco, R.
Author_Institution :
Granada Univ., Granada
Abstract :
In this work we present a system architecture based on a data warehouse coupled with data mining functionalities which, by mean of the RFID technology, is capable of sending personalized offers to customers in the area of interest in real-time. The offer personalization process is performed by mean of a clustering technique based on a fuzzy extension of the SQL language.
Keywords :
SQL; data mining; data warehouses; electronic commerce; pattern clustering; radiofrequency identification; software architecture; RFID technology; SQL language; clustering technique; data mining; data warehousing; fuzzy extension; personalized commercial services; system architecture; Business; Data mining; Data warehouses; Decision making; Delta modulation; Information analysis; Radiofrequency identification; Real time systems; Supply chains; Warehousing;
Conference_Titel :
RFID Eurasia, 2007 1st Annual
Conference_Location :
Istanbul
Print_ISBN :
978-975-01566-0-1
DOI :
10.1109/RFIDEURASIA.2007.4368139
