DocumentCode :
1920641
Title :
The comparative efficiency and pricing model of on-line brokerage
Author :
Ke, LI ; Li, LI
Author_Institution :
Graduate Sch. of Bus., Nihon Univ., Japan
fYear :
2004
fDate :
14-16 Sept. 2004
Firstpage :
934
Lastpage :
939
Abstract :
Technology has made this an exciting and challenging time for the financial industry and the government. As discussed in this paper, the Internet is rapidly making OLB ubiquitous. This paper provides a comprehensive examination of the critical issues to be addressed in the area of OLB. The effects of OLB induce reductions in business production costs and transaction costs. By introducing the comparative efficiency and pricing model in this paper, we can exam the effects of OLE on prices, quantities, and the profits of the brokers. Ultimately consumers are the principal beneficiaries via OLB, while the comparative advantages on profits and flexibility of pricing enforce the incentives and induce brokers to adopt this cost-reducing e-Commerce technology.
Keywords :
electronic commerce; pricing; stock markets; ubiquitous computing; Internet; business production cost; business transaction cost; cost-reducing e-commerce; financial industry; online brokerage; pricing model; ubiquitous computing; Communication system security; Computer security; Costs; IP networks; Information analysis; Information security; Information technology; Internet; National security; Pricing;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Computer and Information Technology, 2004. CIT '04. The Fourth International Conference on
Print_ISBN :
0-7695-2216-5
Type :
conf
DOI :
10.1109/CIT.2004.1357316
Filename :
1357316
Link To Document :
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