Creational design for traditional culture vision

Chinese traditional culture with thousands of years of history, takes language, painting, music, character, architecture and so on as its external embodiments. Designing is also a kind of culture, while the unique Chinese calligraphy can represent our traditional culture more incisively and vividly. This paper takes Chinese calligraphy as the cut-in point, to discuss the usages of traditional recognizant-image in creational designing of modern products, by expatiating of symbolic characters and cultural attributes in Chinese calligraphy