The exertion of market researching in early product design

A company should have an all-around understanding about market and early product design researching appears so important that companies should orient the design basing on strict and dependable data and information with rational market research. If necessary, companies also need adjust the orientation in time according to the feedback of the market. This thesis just concerns about the research of early product designing orientation. With comparing the existed market researching methods in domestic market with those in foreign market, the author tries to seek for another suitable researching method tallying with the special early product design of China and analyses the feasibility of this researching method