Title :
Product identity system, the brand manager of enterprise
Author :
Ying, Wang ; Linxin, Zheng
Author_Institution :
Zhejiang Sci-Tech Univ., Hangzhou
Abstract :
This paper starts from the conception and source of product identity system (PIS), discusses the concept, contents, functions and composing of it. The PIS is made up of three parts: product basic system, product application system and product promotion system. Product basic system included logo & product sign, form of product, material & texture of product and product operating. And product application system included product specified color, graphics & patterns and visual elements three parts. Finally it discussed PIS handbook and the applicable areas of PIS
Keywords :
product design; promotion (marketing); PIS handbook; brand enterprise manager; product application system; product basic system; product identity system; product promotion system; Bismuth; Computational Intelligence Society; Content management; Face detection; Graphics; Identity management systems; Image segmentation; Manufacturing; Product design; Refining;
Conference_Titel :
Computer-Aided Industrial Design and Conceptual Design, 2006. CAIDCD '06. 7th International Conference on
Conference_Location :
Hangzhou
Print_ISBN :
1-4244-0683-8
Electronic_ISBN :
1-4244-0684-6
DOI :
10.1109/CAIDCD.2006.329342
