Technology and the changing value chain or “who does what tomorrow?”

This paper discusses the changes in the relationship between Rover Group and its suppliers as a result of the increasing value of electronic systems on our vehicles. I attempt to show the transition from previous relationships and suggest the changes that are likely to affect the automotive electronics industry. The paper includes discussion on the following topics: 1) Rover Group´s product strategy, background and electronics; 2) the suppliers´ engineering process, standards and costs; and 3) partnership