Title :
A SOM-Based Framework for Regional Segmentations of Customers
Author :
Mo Jiahui ; Zou Peng
Author_Institution :
Harbin Inst. of Technol., Harbin
Abstract :
Segmentations of customers gained in one area could not be used to predict customers´ characteristics in other areas, because regional influences on customers were different. This paper proposed a self-organizing map framework to get regional segmentations of customers. In order to verify the validity of this framework, it was applied to the credit card holders of a famous bank in China. Examination results demonstrated that this framework could get reliable regional segmentations of customers.
Keywords :
bank data processing; self-organising feature maps; SOM-based framework; credit card holders; regional segmentations; self-organizing map framework; Cities and towns; Companies; Computer networks; Credit cards; Cultural differences; Economic forecasting; Geology; Globalization; Neurons; Predictive models;
Conference_Titel :
Advanced Management of Information for Globalized Enterprises, 2008. AMIGE 2008. IEEE Symposium on
Conference_Location :
Tianjin
Print_ISBN :
978-1-4244-3694-1
Electronic_ISBN :
978-1-4244-2972-1
DOI :
10.1109/AMIGE.2008.ECP.23
