DocumentCode :
1942758
Title :
An Extended IT Adoption Model and Two Empirical Studies in Chinese Cultural Contexts
Author :
Zhang Nan ; Guo Xunhua ; Chen Guoqing
Author_Institution :
Sch. of Public Policy & Manage., Tsinghua Univ., Beijing
fYear :
2008
fDate :
28-29 Sept. 2008
Firstpage :
1
Lastpage :
5
Abstract :
It is often observed in China that the user acceptance of a new information technology starts satisfyingly well when it is strongly promoted or even enforced to be used, but declines sharply after the initial stage is over. Based on an extended model derived from the technology acceptance model (TAM), this paper presents two empirical studies in individual and organizational contexts respectively to analyze such phenomena from a cultural perspective in the context of China. Results from structured equation model (SEM) analyses demonstrated the ability of the model to interpret the IT acceptance behavior of Chinese users either during or after the initial stage. It is inferred that the initial rise of user acceptance is usually driven by mandatory instructions due to the Far Eastern cultural characteristics of Chinese organizations, while the drop in the second period is caused by changes that occur in some of the recognition factors in the model, reflecting the lack of fit between technology and culture. In the two specific cases studied in the paper, the lack of compatibility and facilitating conditions made the user acceptance decline after the initial period when the effects of training and mandatory instructions died away.
Keywords :
information technology; social aspects of automation; technology management; Chinese cultural contexts; extended IT adoption model; structured equation model; technology acceptance model; Application software; Context modeling; Cultural differences; Environmental economics; Equations; Information technology; Numerical analysis; Power system management; Public policy; Technology management;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Advanced Management of Information for Globalized Enterprises, 2008. AMIGE 2008. IEEE Symposium on
Conference_Location :
Tianjin
Print_ISBN :
978-1-4244-3694-1
Electronic_ISBN :
978-1-4244-2972-1
Type :
conf
DOI :
10.1109/AMIGE.2008.ECP.64
Filename :
4721506
Link To Document :
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