Impact of M-Commerce on Business Models

With the popularization of information technology, the development trend of internet is transferring from PC- Internet to Mobile-Internet. More and more enterprises adopt M-commerce business model to achieve competitive advantage. Based on the review of present business model theory, this article clarifies the concept of M-commerce as a kind of emerging business model, and analyses the advantage of M-commerce in business model elements in comparison to traditional commerce and E-commerce from the perspective of business model. Moreover, this article explores the effect of M-commerce business model on enhancing the competitive advantage of enterprises.