Digital television´s position and effect in the media ecology environment of broadcast and television

Various media owns its living space for its specific dissemination feature and ecological niche with special time and space. This article uses media ecology theory to study the effect and function of digital television on the living environment of television media, with the purpose of analyzing the change for the whole media ecology environment. With the application of basic analysis for paradigm equilibrium theory of modern Economics, this article emphasizes the discussion for the transition of media ecology system, constitutes ecological environment curve of media industry, discusses the inevitable trend of digital television in China after fully analyzing and studying world development trend, direction of national policy and the audience market, and put forward new idea for post-digital TV era.