Humanistic care in design of products for women

As economy develops, the role of women in modern society sees tremendous changes and women is becoming an essential market participant. With respect to such new changes, physiological and psychological difference between the sexes, as well as consumption psychology of various types of women, is analyzed in this paper. It states that the basic view, i.e., product designers should implement humanistic care for women from various aspects. In design of products, certain guidance by means of design psychology is to be provided for women so that women users can not only feel such humanistic care, but also get certain hint thus to promote self-actualization.