Title : 
Not another survey!!! How Sun Microsystems tackled its customer environmental inquiry response problem using quality processes
         
        
            Author : 
Craig, Erin ; Shiovitz, Airme
         
        
            Author_Institution : 
Sun Microsystems Inc., Mountain View, CA, USA
         
        
        
        
        
        
            Abstract : 
In 1995, Sun received approximately one “inquiry” a week from a customer or other stakeholder about an environmental aspect of our company or our products. The need to develop a capability to respond to these inquiries was clear; exactly what to do, and how, was less obvious. The Corporate Environment, Health and Safety Department sponsored a quality improvement team (“SunTeam”) to address the issue; the team was active from October 1995, through April, 1996. This paper describes the process steps followed, methodologies used, and problem solutions developed by this team
         
        
            Keywords : 
environmental factors; marketing; Corporate Environment Health and Safety Department; Sun Microsystems; SunTeam; company; customer environmental inquiry response; quality improvement team; stakeholder; survey; Companies; Europe; Flame retardants; Frequency; Government; Health and safety; Manufacturing; Marketing management; Quality management; Sun;
         
        
        
        
            Conference_Titel : 
Electronics and the Environment, 1997. ISEE-1997., Proceedings of the 1997 IEEE International Symposium on
         
        
            Conference_Location : 
San Francisco, CA
         
        
            Print_ISBN : 
0-7803-3808-1
         
        
        
            DOI : 
10.1109/ISEE.1997.605337