Empirical research on interaction between electronic commerce adoption and effect evaluation in China SMEs

The electronic commerce (e-commerce) implementation effect evaluation factors in China small and medium-sized enterprises(SMEs) are put forward first, combining the adoption and the effect evaluation of the e-commerce for SMEs, the relationship between the two is studied. Based on the Innovation Diffusion Theory(IDT), Balanced Scorecard(BSC), DeLone & McLean model, three-dimensions factors about e-commerce evaluation in SMEs is determined by SPSS, including financial, customer and organization. Based on the statistic data of 278 companies, a structure equation model on interaction between e-commerce adoption and effect evaluation is constructed. The result indicates that e-commerce adoption in SMEs will bring significant effect, and the effect of e-commerce will also have reaction to its´ adoption. The research provides a system perspective to adopt e-commerce in SMEs.