Zip it up SMS “A path breaking model in the field of mobile messaging”

Current text messaging protocols over the world allow a rigid limit of 160 characters per SMS, using the default messaging system of the mobile. However this limit is often found to be too less under ordinary circumstances and very often, to communicate effectively, a concatenated message needs to be sent. This, coupled with exorbitant messaging rates adds to the reduced effectiveness and decrease in potential users of the Short Messaging Service. In Zip It Up SMS (ZIUS), we have developed our own algorithm, and been successful in compressing more data into the same message. Now every SMS can carry up to an average-best case of 250 characters, which can bring about a change in standards and prove to be a massive boost to the mobile industry.