Title :
Detailed analysis of the human-touch in advertisement design
Author_Institution :
Huangshi Inst. of Technol., Acad. of Arts, Huangshi, China
Abstract :
This paper discusses that in modern society, how to take full advantage of people´s emotional appeal. It is only to accurately use and grasp the emotion role in advertising design, people-oriented and resonate, could achieve sales objectives.
Keywords :
advertising; consumer behaviour; design engineering; psychology; advertisement design; human-touch analysis; people oriented design; peoples emotional appeal; Advertising; Modems; Psychology; Tires; Advertising Design; Emotional factors;
Conference_Titel :
Computer-Aided Industrial Design & Conceptual Design (CAIDCD), 2010 IEEE 11th International Conference on
Conference_Location :
Yiwu
Print_ISBN :
978-1-4244-7973-3
DOI :
10.1109/CAIDCD.2010.5681836
