A study on the application of Internet symbols under the context of Chinese culture in the product design

With the development of computer network, the Internet culture generated based on Internet interaction has been increasingly paid attention to In the process of Internet cultural transmission, the transmission of Internet symbols is one of the important elements. The Internet world has rapid means of transmission with barrier-free transmission range, and these factors play a crucial role in the rapid spread of the Internet symbols. In the Chinese Internet culture, the Internet symbol under the context of Chinese culture is different from other Internet symbols. In the product design, how to apply the Internet symbols under the context of Chinese culture has positive significance to promote both Chinese culture and Chinese Internet culture. This paper mainly analyzes the Internet symbols, and takes a symbol in Chinese culture as the example to study and discuss the refinement and application of Internet symbols in the product design.