The probe of the possibility of establishing native toy brands

In China, 30% of the total population is the children. According to the statistics of the citizenry, 40% of the expenditure of the Chinese family is for the children, and the cost of toys is big part of it. Now in Chinese markets, there is almost no famous Chinese brand of toys, but the copies of western designs or western brands. The thesis is to discuss the possibility of founding Chinese famous brands of toys based on the characters of business culture of brands, the psychic factors of children, the sources of native culture and the effect of foreign products of toys.