Innovation packaging design of Anji dried bamboo shoots

Innovation design is the core strategy in the business competition, and the main purpose of which is to incentive the special preferences of consumers. Thus, consumers can be successfully stimulated to purchase. The major objective of this paper is to investigate the method to enhance the competitiveness of manufacturing enterprises by differentiation strategy, which including design concept, molding-making design, decoration design, and so on. The authors deeply discuss and researches on packaging decoration design of Anji dried bamboo shoots and design three series of products: gifts, leisure foods and cuisine series. The innovative design is conducted in accordance with the theory of differentiation, which is integrated well into the packaging design of Anji dried bamboo shoots.