Title :
A study of the localized Chinese animation development strategies: The thinking from the animation brand of “Pleasant Goat”
Author_Institution :
Art & Design Sch., Guangdong Univ. of Technol., Guangzhou, China
Abstract :
"Pleasant Goat and Big Big Wolf" becomes the most influential animation brand in China over last 20 years. However, the success cannot conceal the obstacle and the issues among the Chinese animation development. The author will analize the obstacle and the issues, and bring forward the strategies which are suitable for the Chinese localized animation development.
Keywords :
computer animation; marketing; Pleasant Goat and Big Big Wolf; animation brand; localized Chinese animation development; Animation; Authorization; Biological system modeling; Companies; Mobile communication; Monitoring; Animation Brands; Chinese Animation; Localized; Strategies;
Conference_Titel :
Computer-Aided Industrial Design & Conceptual Design (CAIDCD), 2010 IEEE 11th International Conference on
Conference_Location :
Yiwu
Print_ISBN :
978-1-4244-7973-3
DOI :
10.1109/CAIDCD.2010.5681877
