• DocumentCode
    1961067
  • Title

    On the visual image similarities and differences between Chinese and foreign vehicle logos

  • Author

    Zhang, Hanning ; Xu, Jifeng ; Chen, Yunzhu

  • Author_Institution
    Sch. of Design, Jiangnan Univ., Wuxi, China
  • Volume
    2
  • fYear
    2010
  • fDate
    17-19 Nov. 2010
  • Firstpage
    853
  • Lastpage
    857
  • Abstract
    Based on a sample survey and comparative analysis on visual image of Chinese and foreign vehicle logos, the paper discusses their similarities and differences in the composition of name, graphic feature, overall geometric forms and application of colors. It provides corresponding reference data for the visual image design of automobile logos.
  • Keywords
    automobiles; data visualisation; image colour analysis; mechanical engineering computing; Chinese vehicle logos; automobile logos; foreign vehicle logos; graphic feature; overall geometric forms; visual image; Aging; Containers; Image color analysis; Vehicles; World Wide Web; similarity and difference; vehicle logo; visual image;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Computer-Aided Industrial Design & Conceptual Design (CAIDCD), 2010 IEEE 11th International Conference on
  • Conference_Location
    Yiwu
  • Print_ISBN
    978-1-4244-7973-3
  • Type

    conf

  • DOI
    10.1109/CAIDCD.2010.5681885
  • Filename
    5681885
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1961067