Title :
On the visual image similarities and differences between Chinese and foreign vehicle logos
Author :
Zhang, Hanning ; Xu, Jifeng ; Chen, Yunzhu
Author_Institution :
Sch. of Design, Jiangnan Univ., Wuxi, China
Abstract :
Based on a sample survey and comparative analysis on visual image of Chinese and foreign vehicle logos, the paper discusses their similarities and differences in the composition of name, graphic feature, overall geometric forms and application of colors. It provides corresponding reference data for the visual image design of automobile logos.
Keywords :
automobiles; data visualisation; image colour analysis; mechanical engineering computing; Chinese vehicle logos; automobile logos; foreign vehicle logos; graphic feature; overall geometric forms; visual image; Aging; Containers; Image color analysis; Vehicles; World Wide Web; similarity and difference; vehicle logo; visual image;
Conference_Titel :
Computer-Aided Industrial Design & Conceptual Design (CAIDCD), 2010 IEEE 11th International Conference on
Conference_Location :
Yiwu
Print_ISBN :
978-1-4244-7973-3
DOI :
10.1109/CAIDCD.2010.5681885
