Research on countermeasures of Chinese tourist commodities development

In China, various problems such as weak quality consciousness, lack of local feature and culture connotation, lack of creativity and low taste, a few levels and serious disjunction among each part of Tourism Industry, exist in the course of developing tourist commodities. As a result, to satisfy the need of the consume market, develop the cultural tourism resources and enrich the cultural potentials of the tourism products are the key projects which should be solved at present. It is also an important task to accelerate the development of tourism. So, this paper suggests that the development of tourist commodities should be premised on the government´s guidance, directed by sustainable development ideas, supported by resources, having connotation of culture, based on features, directed by marketing and with the focal point of brand-building. Cooperative progress and benign circulation of such four links as design, production, sales and management should be aimed at. Ten concrete countermeasures are proposed.