Title :
The empirical research on association between insurance awareness and service satisfaction related factors
Author_Institution :
Coll. of Public Adminisration, Southwest Jiaotong Univ., Chengdu, China
Abstract :
Based on the actual survey data, the author conducts a research on life insurance awareness of consumers. The results show that the public´s satisfaction with service management is related to the image of insurance companies and investment management.
Keywords :
customer satisfaction; insurance; investment; risk management; insurance companies; investment management; life insurance awareness; public satisfaction; service management; service satisfaction; survey data; Companies; Insurance; Degree of Service Satisfaction; Insurance CI; Risk Management;
Conference_Titel :
Information Management, Innovation Management and Industrial Engineering (ICIII), 2012 International Conference on
Conference_Location :
Sanya
Print_ISBN :
978-1-4673-1932-4
DOI :
10.1109/ICIII.2012.6340037
