Identifying Growth Opportunities Using Information Analytics: A Case Study in Five Industries

Author

Bronstein, Grace ; Garon, Haskell ; Ricci, Janine ; Talarico, Drew ; Taub, Gideon ; Scherer, William T.

Author_Institution

Univ. of Virginia, Charlottesville

fYear

2007

fDate

27-27 April 2007

Firstpage

1

Lastpage

6

Abstract

Information analytics, wherein data and information are leveraged to improve efficiency and gain a competitive advantage, has great potential to revolutionize numerous industries. Internet-based businesses have particular potential in this arena due to the large amount of data available on consumer Internet usage. This paper explores opportunities to apply information analytics for growth in five major industries: Internet yellow pages, elderly services, advertising, Internet health sites, and Internet television. These opportunities will improve the effectiveness with which services are delivered to consumers, thereby making businesses in these industries more competitive.

Keywords

advertising; electronic commerce; information resources; Internet health sites; Internet television; Internet yellow pages; Internet-based businesses; advertising; consumer Internet usage; elderly services; growth opportunities; information analytics; Advertising; Companies; Costs; Data analysis; Feedback; Information analysis; Quality of service; Senior citizens; TV; Web and internet services;

fLanguage

English

Publisher

ieee

Conference_Titel

Systems and Information Engineering Design Symposium, 2007. SIEDS 2007. IEEE

Conference_Location

Charlottesville, VA

Print_ISBN

978-1-4244-1286-0

Electronic_ISBN

978-1-4244-1286-0

Type

conf

DOI

10.1109/SIEDS.2007.4374018

Filename

4374018